This fall players will be able to experience skateboarding like never before in Tony Hawk: RIDE from Activision Publishing, Inc. (Nasdaq: ATVI) is expected to release by November 17th. For the first time, players will have the ability to physically play the game using an innovative motion sensing skateboard controller, allowing for unprecedented freedom and movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1 best-selling action-sports franchise to the forefront with cutting-edge technology for the hardcore fans and accessibility for the mass audience.

“Tony Hawk: RIDE is a massive step forward for the franchise and the gaming industry as a whole,” said Rob Kostich, head of marketing, global brand management, Activision Publishing, Inc. “The skateboard controller will redefine sports games by offering players a true skateboarding experience, hands-free, playing with friends and family at home or online in a variety of different locations.”

“This is the game I’ve always wanted to make,” said Tony Hawk, who has been directly involved with development of the project. “Playing on the board is unlike any other game, and I’m excited for everyone to have the chance to feel what it’s really like to experience the true feeling of skateboarding.”

Tony Hawk: RIDE features a wireless skateboard controller designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. Using a combination of accelerometers and motion sensors, the intuitive controller allows players to physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game. Without complex button combinations or analog sticks, gamers of all skill levels can literally step on the board and play!

Tony Hawk: RIDE is in development by Robomodo for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system. Buzz Monkey is developing the Wii(TM) system version. The game is not yet rated by the ESRB and is scheduled for release later this year.

For more information on Tony Hawk: RIDE, please visit www.THRide.com.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

Introducing Tony Hawk Gummy MultiVitamins for Teens

Tony Hawn HuckJam Gummies

Ronkonkoma, NY (PRWEB) November 12, 2008 — Whether he’s busy shredding the halfpipe, working on his latest video game, touring the country with his Boom Boom HuckJam or making one of his numerous television appearances, skateboarding legend Tony Hawk is first and foremost an athlete. And athletes know the importance of good nutrition. However, most of Tony’s fans are boys ages 8 to 16 – not the most nutritionally conscious group around. So, Tony has joined forces with NBTY, Inc., a leading manufacturer of nutritional supplements and children’s vitamins, and created the Tony Hawk HuckJam brand of vitamins. These chewy “gummy” vitamins, shaped like miniature skateboard decks, skateboard wheels and Tony’s signature hawk skull, provide a good source of 11 vitamins and minerals, including Vitamin C, which bolsters the immune system*, and Vitamin B-12, a major factor in energy metabolism*.

To help make a big splash for the release of Tony Hawk HuckJam Gummies, NBTY, Inc. rolled out the vitamins nationally. There are two sizes available – a 60-count bottle and a 180-count bottle. Both will contain three great-tasting flavors of gummies: orange, cherry and grape. So whether you’re a parent looking to give your teen a better handle on nutrition, or a seasoned boarder ready to hit the skatepark, Tony Hawk HuckJam Gummies are a great source of the vitamins and minerals that help keep a body coming back for more. Send an email to info@sundownnutrition.com to find out more about Tony Hawk HuckJam Gummies.

About Tony Hawk Inc.
Tony Hawk Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About NBTY
NBTY is a leading global vertically integrated manufacturer, marketer and distributor of a broad line of high-quality, value-priced nutritional supplements in the United States and throughout the world. Under a number of NBTY and third party brands, the Company offers over 22,000 products, including products marketed by the Company’s Nature’s Bounty®, Vitamin World®, Puritan’s Pride®, Holland & Barrett®, Rexall®, Sundown®, MET-Rx®, Worldwide Sport Nutrition®, American Health®, GNC (UK)®, DeTuinen®, LeNaturiste™, SISU®, Solgar(R), Good ‘n’ Natural®, Home Health™ and Ester-C® brands.

• These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Tony Hawk’s Secret Skatepark Tour had an amazing group of friends showing up at skateparks unannounced, surprising the locals, ripping parks in Oregon, Montana, Indiana and the Cayman Islands, and culminating in a big demo in Athens, Georgia. With excited fans calling their friends, it doesn’t take long before the parks are overflowing with hundreds of skaters, fans, TV news crews and even police.

Once enough tricks get thrown down, it’s time to move on to the next park. On their way, the guys stop off to surprise fans at their homes and even drop by an unsuspecting middle school. Tony Hawk’s Secret Skatepark Tour 2 gave you an inside look at the athletes’ life on the road as they ride some of the best skateparks, travel, and pick up some friends in a cross-country quest to enjoy what they do best!

For more information visit Image Entertainment

Watch as Guy Fieri, TV Chef on the Food Network and owner of Tex Wasabis and Johnny Garlics, rides Six Flags Discovery Kingdom’s newest rollercoaster, Tony Hawk’s Big Spin. Video by Scott R. Craig / Sacramento Bee.

Darren Navarrette flys a sick lip slide over the channel bar at Tony Hawks vert ramp.