Vancouver, British Columbia – September 15, 2009 – EA today revealed the next title in the company’s landmark skateboarding franchise: SKATE 3, and confirmed that it will ship in May 2010. SKATE 3 breaks new ground by taking all of the camaraderie and competitive excitement of real-life skateboarding and brings it to the hands of gamers. Whether online or offline, players can now team up to build the ultimate skate crew in the definitive skateboarding co-op experience. In SKATE 3, players take part in team-based challenges, compete against rival crews and leave their mark on the all-new skater’s paradise, Port Carverton.

“The social and community aspects of the SKATE franchise are something we’ve always embraced, but we’ve never done anything to the scale you’re going to see in SKATE 3,” said Senior Producer, Jason DeLong. “We’re giving gamers a very unique experience by providing them with the tools they need to build their ultimate team or to create a team comprised entirely of their online friends. From there, it’s all about proving yourself – teaming up, and throwing down.”

Players who pre-order SKATE 3 get an unlock code that gives them exclusive access to the iconic Black Box Distribution Skate Park, home turf of Zero, Mystery, and Fallen skate teams. Black Box Distribution was founded in 2000 by Jamie Thomas, and houses and distributes some of skateboarding’s biggest selling brands. Pre-orders are available now at the EA Store or at participating retailers nationwide.

SKATE 3 features an all-new co-op mode where teammates can complete challenges together while advancing each other’s careers. From rewarding epic bails and fails with a beefed up Hall of Meat mode to honing your craft with the all-new skate.School, players of all skill levels have multiple ways to “kill it” in the game. The franchise also continues to raise the bar for user created content with the skate. Create feature suite, an innovative toolset that empowers gamers to truly express their skate style by creating their own graphics, videos, and skate parks.

SKATE 3 is being developed by Black Box, an Electronic Arts studio. SKATE 3 will be released on PlayStation 3 computer entertainment system and Xbox 360 videogame and entertainment system in May 2010.  More information can be found at the Official Site or follow us on Twitter at Hippyjump.

This fall players will be able to experience skateboarding like never before in Tony Hawk: RIDE from Activision Publishing, Inc. (Nasdaq: ATVI) is expected to release by November 17th. For the first time, players will have the ability to physically play the game using an innovative motion sensing skateboard controller, allowing for unprecedented freedom and movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1 best-selling action-sports franchise to the forefront with cutting-edge technology for the hardcore fans and accessibility for the mass audience.

“Tony Hawk: RIDE is a massive step forward for the franchise and the gaming industry as a whole,” said Rob Kostich, head of marketing, global brand management, Activision Publishing, Inc. “The skateboard controller will redefine sports games by offering players a true skateboarding experience, hands-free, playing with friends and family at home or online in a variety of different locations.”

“This is the game I’ve always wanted to make,” said Tony Hawk, who has been directly involved with development of the project. “Playing on the board is unlike any other game, and I’m excited for everyone to have the chance to feel what it’s really like to experience the true feeling of skateboarding.”

Tony Hawk: RIDE features a wireless skateboard controller designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. Using a combination of accelerometers and motion sensors, the intuitive controller allows players to physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game. Without complex button combinations or analog sticks, gamers of all skill levels can literally step on the board and play!

Tony Hawk: RIDE is in development by Robomodo for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system. Buzz Monkey is developing the Wii(TM) system version. The game is not yet rated by the ESRB and is scheduled for release later this year.

For more information on Tony Hawk: RIDE, please visit www.THRide.com.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

Subpublic is organizing online skate video contests called “Subpublic Knockouts.”  The first team to host one is Bacon Skateboards.

Skaters can upload videos and win a $1200 Canon HD video camera, and voters can win skate decks.

Check it out HERE!

Photo Courtesy of ESPN

First Sports-Based Feature Film in Digital 3D Highlights
Action Sports Icons

Los Angeles, Calif. — ESPN and Disney will release the first sports-themed 3D film this summer with a special, limited one-week theatrical run starting August 21. ESPN Films will produce and Walt Disney Studios Motion Pictures will distribute X Games 3D the Movie nationwide into digital 3D theaters around the country. Directed by award-winning filmmaker Steve Lawrence (Down the Barrel), the film will use groundbreaking digital 3D techniques to immerse sports fans into the world of action sports and its top stars.  Iconic action sports personalities chronicled in the film are: Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.

“ESPN is extremely proud to join Disney in bringing the 3D experience to action sports fans,” said Ron Semiao, senior vice president, ESPN Films. “The proximity of the cameras to the action combined with the amazing performances by the athletes provides a jaw-dropping, storytelling encounter for fans of all ages.”

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said, “There is absolutely no sporting event better suited for the Digital 3D medium than X Games.  ESPN continues to break boundaries by using digital 3D to put sports fans literally in the center of the action: preparing to launch down the big air ramp with Danny Way, racing downhill on Shaun White’s snowboard and flying through the air in Travis Pastrana’s Rally car.  And Disney is proud to add X Games 3D the Movie to its robust, industry-leading slate of 17 other upcoming Disney Digital 3D™ releases.”

The full-length feature film will capture the drama and spectacle that play out every year at the X Games events and will also tell the stories of the featured athletes showing the sacrifices they make in pursuit of glory and progressing their sport on the industry’s biggest stage.

“I’m excited to be involved with ESPN and Disney on this project,” said Shaun White, X Games and Olympic gold medalist. “I think the style of filming will bring something new to viewers.”

Featured athletes:

• Shaun White (Skateboard, Snowboard) – Reigning Winter X Games Snowboard SuperPipe gold medalist; seven-time Winter X Games Snowboard gold medalist; X Games 13 Skateboard Vert gold medalist; 2006 Winter Olympic gold medalist.
• Travis Pastrana (Moto X, Rally Car Racing) – Fourteen-time X Games medalist, nine of which are gold, for Moto X and Rally Car Racing; X Games 14 Rally Car Racing gold medalist.
• Danny Way (Skateboard) – Four-time X Games Skateboard Big Air medalist and pioneer of the Big Air ramp
• Ricky Carmichael (Moto X) – X Games 13 Moto X Racing gold medalist; 10-time AMA Motocross Champion; five-time AMA Supercross Champion; 102 AMA Motocross/Lites Wins.
• Bob Burnquist (Skateboard) – Four-time X Games Skateboard Vert gold medalist; X Games 13 Big Air gold medalist

Asia’s Premiere Action Sports Event Celebrates 11^th Anniversary

The city of Shanghai will once again host KIA X Games Asia, Asia’s premiere action sports competition, as it returns to China for the third consecutive year — celebrating 11 years of Asian X Games events.

This year the event will showcase more than 200 of the best action sports athletes from more than 20 countries and five continents in world-class competition in the sports of Skateboard, BMX, In-Line Skate and Sport Climbing. New to the Asian X Games, this year’s event will also feature a Moto X Big Air demonstration. Televised live from Shanghai’s KIC Jiangwan Stadium, X Games Asia will air May 1 – May 3 on ESPN Asia networks and will be organized by sports broadcaster ESPN STAR Sports along with the Shanghai Media Group and Shanghai Sports Federation. The event will also be shown on ESPN International networks in Latin America, Australia, Middle East and Africa.

“We are thrilled to be back in China, and look forward to delivering another exhilarating event to action sports fans in Shanghai,” said Rick Alessandri, senior vice president, X Games Franchise. “We are excited to work closely with KIA Motors to continue this tradition of bringing world-class action sports competition to China.”

This year, competitors can look forward to an increase in prize money for the event, and Skateboard, BMX, and In-Line participants for the street discipline can also expect a new course design that will resemble real street conditions.

The KIA X Games Asia has earned a strong global reputation with a significant increase in awareness about action sports in the region. Last year’s event was enthusiastically received by the Shanghai community and broke attendance records with more than 52,800 people passing through the gates of Yangpu district’s KIC Jiangwan Sports Center – an increase of more than 55% from 2007.

The Games are bolstered by the addition of a new Silver Sponsor in Mountain Dew and the elevation of Apparel sponsor Pony to the Silver category. New brands like Doritos and Cold Stone have also picked up sponsorship packages. And ESPN has entered in to a collaboration with licensing agent IMG for the launch of an X Games consumer products line planned for later this year in China.

Leading up to this year’s event, KIA X Games Asia 2009 kicked off with a three-city, eight-stop roadshow tour in December and will finish at Shanghai’s Wanda Shopping Mall April 25-26. The roadshows include demos in BMX freestyle and In-Line skate, musical performances, entertainment acts, prize giveaways and an interactive mini-skate park for spectators to test their skills.

Event Partners

The event is proudly sanctioned by the Chinese Extreme Sports Association and is organized by ESPN STAR Sports, the Shanghai Media Group and the Shanghai Sports Federation. The Shanghai Yang Pu District Government is the event’s Special Organizer and the Shanghai Sports Competition Management Centre is the co-organizer while the Shanghai Extreme Sports Association is the supporting organizer. The KIC Jiangwan Sports Center is the official venue.

About ESPN’s X Games Franchise

ESPN held its first X Games in 1995. ESPN’s Global X Events and Development group is responsible for creating the company’s action sports programming currently airing on ESPN, ESPN2 and across its various international networks.   In addition to the two U.S.-based X-branded events – X Games, and Winter X Games, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain.  The global X franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

Details and a list of scheduled athletes for KIA X Games Asia 2008 will be forthcoming on www.kiaxgamesasia.com for the public and www.espneventmedia.com for media.

ESPN MEDIA CONTACTS:

Alex Rozis alex.a.rozis@espn.com 310-642-1533

Katie Moses Swope katie.moses@espn.com 310-642-1507